Naderi Production
2 HANNERT DE KLEPPBEEM
L-6995 RAMELDANGE
Instagram is my favorite social networking tool for my wedding photography business. If you are not utilizing it for business purposes, you are missing out on a wonderful opportunity. I often connect with wedding professionals on Instagram – wedding planners, florists, calligraphers, venues, dress shops, you name it! It has been wonderful for creating buzz and spreading the word about my business. How to Use Instagram for Your Photography Business?
Be Selective
Provide content that is valuable to your readers. I love getting a little glimpse into the daily life of the creatives whose work I admire. But I tire very quickly of people who over-post irrelevant information. I post about 5 times/week as I don’t want to overload the feed of my readers.
Use Tags, Hashtags and Geotags
When you tag another user, it looks like this @lauramurray. When posting wedding images, I like to tag the bride and groom as well as all the vendors I worked with on a specific wedding. They are notified of my post, can view it, comment, and also share it themselves.
Hashtags look like this: #photographylife or #colorado. They are a great way for new followers to find you. Perhaps someone wants to find all the people who attended Elizabeth Messina’s ” A Lovely Workshop” (Elizabeth is one of my all time favorite wedding photographers). Type #alovelyworkshop into the explore page in Instagram and all the images where users who attended that workshop and added that hashtag will pop up. Or you can create an unique hashtag that is very specific to what you are posting. If you type in #sunset, you will see over 10 million posts. But if you want it to only be sunsets from you, create a specific and unique name like, #sunsetsfromlauramurrayphotography. The general rule is to use 1-5 hastags per post, although I do see people who use MANY more than that. You can see the most popular tags on Instagram here: https://web.stagram.com. People use hashtags for location, theme, and subject matter.
Find, follow, and comment on the users whose work you admire
Connect with vendors you want to work with like florists, wedding planner, stylists, etc. Comment on their pics and start building relationships. Compliment them.
There are several wedding professionals with whom I have a great working relationship and I met them initially on Instagram. Be genuine and get the dialog going.
Make your account public
Since I am using my Instagram for business purposes, I want as many people to find it and to follow me. My account is public, meaning anyone can pull it up. There are a variety of privacy settings for Instagram, and for business purposes, I prefer the public setting.
If you have any questions or feedback, please post your comments in the comments section below.